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https://static.wixstatic.com/mp3/41a726_2856b8b0c1c14e659c939901167d61d8.m4a In this interview, Kosas Chief Marketing Officer Adeline Leong discusses the strategies behind driving growth in the competitive beauty and skincare market. Leong shares her insights on brand positioning, product innovation, and how Kosas leverages digital marketing and community building to connect with modern consumers. The conversation provides valuable takeaways on navigating the evolving beauty

In this interview, Health-Ade co-founder Vanessa Dew shares her insights on entrepreneurship, brand building, and navigating the competitive beverage industry. As a key driving force behind scaling a small kombucha startup into a major national brand, Dew discusses the strategic marketing, operational challenges, and consumer trends that shaped Health-Ade’s growth. The conversation offers practical advice for entrepreneurs looking to scale a business and build a loyal custome

In this interview, Professor Caleb Warren discusses core concepts in marketing and consumer behavior. Known for his research on what makes brands appealing and how consumers make decisions, he shares insights into current marketing trends and strategies for effectively reaching an audience. The conversation covers practical takeaways for understanding consumer psychology and building stronger brand connections.

In this interview, we sit down with Professor David Belasco of USC Marshall to discuss his perspective on entrepreneurship, key lessons from building and advising ventures, and what it takes to turn ideas into scalable, impactful businesses.