Interview with University of Arizona Professor, Caleb Warren

https://www.youtube.com/watch?v=0FZOBJVQa_4

In this interview, Professor Caleb Warren discusses core concepts in marketing and consumer behavior. Known for his research on what makes brands appealing and how consumers make decisions, he shares insights into current marketing trends and strategies for effectively reaching an audience. The conversation covers practical takeaways for understanding consumer psychology and building stronger brand connections.