Mission
My goal is to learn and share knowledge on proven business strategies, along with exploring the science behind business, specifically marketing. In order to share that knowledge, I’ll be interviewing CEOs, marketers, and industry leaders and publishing these interviews on my platform. The best way to learn business is directly from those who've done it; therefore, hearing from their expertise will offer immense insight. To understand the process and backstories of building successful ventures, I will ask purposeful questions: How do you scale? What marketing actually works? How do you market to specific audiences?
In correlation to this, I will collaborate with college professors to understand the science behind business, specifically marketing. By working with academic experts, I will have the opportunity to learn about psychological biases and consumer behavior that explain why certain strategies succeed. This will result in bridging the gap between academic theory and real-world practice. Additionally, I will run hands-on workshops with guest speakers, work directly with young people to help them have a better.
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About
My name is Ellie Liu
I am a freshman at Marlborough School with a passion for business and marketing. I greatly enjoy learning about these topics, specifically how companies scale and use creative strategies to navigate competitive industries. Outside of school, I have gained experience at my family’s business, where I have been able to do hands-on work and create pitch decks. With this experience, I have been able to see how entrepreneurs face real-world challenges and opportunities. Along with this, I have also attended the annual Berkshire Hathaway Shareholders meeting almost every year since the age of two. Listening in on this conference has fueled my interest in scaling companies and business strategy. I am eager to continue to learn and expand my knowledge, but most importantly, share it with others who are just as excited to learn about business and marketing as me.
